Small Business Uses Crowdfunding To Spread Sugar Coated MessageEDMOND, Okla., – June 28, 2012 iCelebrateDiversity.com’s founder, Tracy Jackson speaks to children as young as preschoolers about the simple message of not judging people by their appearance. In fact, she even uses candy to spread the message. Diversity Jellybeans look like ordinary jellybeans, but they have a secret: “You can’t determine what is on the inside by simply looking at the outside.” A red jellybean might taste like licorice and a black jellybean might taste like coconut. It’s always a surprise with thirty-six flavor and color combinations. “Many schools use them as part of their anti-bullying and teaching tolerance curriculum,” said Tracy. It’s a simple but resonate message that translates from the classroom to the boardroom. From Apple to Disney to Starbucks, corporations committed to diversity have utilized Diversity Jellybeans as a training tool to bring awareness to subconscious stereotyping and hidden biases. Enter problem: Her supplier went out of business. “This is both my biggest nightmare and biggest opportunity,” says Jackson, “I have to turn away orders because I don’t have enough capital to meet the manufacturer’s 10,000 pound minimum for custom jellybeans.” Enter (hopeful) solution: So, she took to the popular crowdfunding site Indiegogo.com three weeks ago to help raise the money. While she has raised nearly half of her $10,000 goal, her deadline is fast approaching and if she does not reach her goal, she will receive nothing. Tracy is hoping people will open their hearts (and wallets) to help her keep spreading this important, yet tasty, sugar coated message. To get involved or learn more about her campaign, visit: http://www.indiegogo.com/stop-stereotyping iCelebrateDiversity.com is an Edmond, OK based company that launched in August 2001. The company has grown from being an internet resource for parents to a leading resource for schools and corporations looking for unique tools to assist in teaching about diversity, stereotyping, bullying and team building. For more information, call (405) 426-9706 or visit iCelebrateDiversity.com.
“Racism is a grown-up disease and we must stop using our children to spread it.” - Ruby Bridges Hall
America is not like a blanket - one piece of unbroken cloth. America is more like a quilt - many patches, many pieces, many colors, many sizes, all woven together by a common thread." ~ Rev. Jesse Jackson
Embrace Our Differences Bracelet is a favorite on our site! It has lots of great quotes on the inside (not all appear on image above): Outside: Embrace Our Differences. Inside: "Always remember that you are absolutely unique, just like everyone else!" ~ Margaret Mead; "We have become not a melting pot but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams." ~ Jimmy Carter; "Like snowflakes, the human pattern is never cast twice." ~ Alice Childress Buy it here!
- I know that race and ethnicity are not solely defined by one’s genetic heritage;
- I refuse to confine my choices in love or loyalty to a single race;
- I make efforts to increase my knowledge of U.S. racial history;
- I know that race and ethnicity can be used as political, economic, and social tools of oppression.
- They are my relatives, friends, and mentors;
- They are people who have crossed color lines to fight discrimination;
- They are people who identified as multiracial before this choice was recognized;
- They are people who have exposed and explained the suppression of multiraciality.
- I recognize that oppression thrives on fear and ignorance;
- I seek to recognize my prejudices and change them;
- I know that it is neither helpful nor productive to argue over who is more oppressed;
- I recognize that my life interconnects with all other lives.
I will make a difference!Copyright 2004, Maria P. P. Root